Everyone who is a cannabis lover can detect the distinct, strong scent whenever they crack open a jar or break the seal of the new container. There’s more to it than meets the eye. It’s emotion, memory and mood all wrapped up in one. That experience is made possible by terpenes and not just any terpenes, they are the ones that come directly from cannabis in itself. As cannabis-derived compounds known as terpenes, these compounds are quickly becoming the secret ingredient for anyone looking to improve the quality, flavor, and authenticity or overall product quality.
Image credit: massterpenes.com
For a long time the cannabis industry has relied heavily on botanicals Terpenes to recreate the essential characteristics of cannabis strains. On paper, this was sensible. In terms of cost, limonene could be extracted from citrus or pine trees. However, reality didn’t always live up to the hype. These terpenes-based blends smell great but they lack the substance, vitality and durability of cannabis-based products. They also degraded rapidly and eventually smelt more like air fresheners than fresh flower.
This is where pure cannabis terpenes can make a difference. These terpenes are extracted direct from cannabis plants. They’re the primary compounds, which determine the distinct scent of a plant and the subtle notes that botanical sources cannot match. It’s not just about mimicking taste, but also capturing the spirit of the plant.
An innovative development within the industry is to use live resin Terpenes. In order to obtain terpenes, plants are frozen immediately after harvesting. This method of quick freezing ensures the retention of volatile and delicate compounds which otherwise would be lost. Terpene profiles appear brighter, darker, and reminiscent of how the original strain was intended.
The sensory benefits are obvious, but the impact of cannabis-derived terpenes goes beyond flavor. The terpenes are responsible for what researchers and consumers refer to as the entourage effects, which is the subtle interaction between cannabinoids (cannabinoids) and terpenes which can affect the overall experience. For instance, a formula that has authentic OG Kush terpenes not only tastes better, but it could also give a balanced and familiar sensation due to the supporting compound that is preserved in the extract.
Transparency is becoming more sought-after as the awareness of consumers grows. People aren’t looking at the high levels of THC anymore. They’re looking through ingredient lists, looking up their products, and searching out cannabis derived terpenes that are available for purchase with precise extraction and sourcing details. Brands that provide strain-specific unblended and uncut Terpene profiles, are recognized for their customer loyalty.
In a market that is saturated with options, this shift in perspective is crucial. Because so many brands are competing for our attention, the ones who are committed to authenticity will have a distinct advantage. Although synthetic and botanical flavors may catch a person’s attention on their first try but the experience with cannabis-derived Terpenes is the reason they keep coming back.
Mass Terpenes stands out as a market leader, offering live resins and hemp-derived lines to fit different budgets. Their CDT series is now the preferred choice for extractors, vape producers, and customers alike all united by the desire to capture cannabis in its truest form.
The end result isn’t just about aroma. It’s all about connection. Terpenes can affect the experience of smoking after a day’s work more than most people are aware. Pure cannabis terpenes can provide clarity as well as a deep and honest connection to the plant. It is, perhaps, the most potent ingredient.